Ergosanté, the leading French company in the design and production of passive exoskeletons, is changing the name of its flagship product "HAPO MS". From now on, the exoskeleton will be known as "HAPO FRONT". The name change is accompanied by a new logo and visual identity. In addition, the exoskeleton will be interchangeable with its new product, the "HAPO UP", sold as the "HAPO UP-FRONT" kit.
A strategic, future-oriented change
The new name was chosen to emphasize the exoskeleton's core functionality. The exoskeleton relieves the load on the upper part of the body when working at mid-height. This is made possible by the exoskeleton's lightweight, flexible design. Thanks to these qualities, workers can move around easily while wearing the device.
The name change is also part of a more general trend towards thegrowing use of exoskeletons in the workplace. Indeed, employers increasingly see these devices as a solution for improving workers' health, safety and well-being. They also increase efficiency and productivity.
The new "HAPO Front" exoskeleton helps workers perform repetitive or physically demanding tasks. It provides postural support and helps reduce work-related muscle and joint pain. Thanks to its design, it reduces the load on upper limbs, shoulders and elbows when working with arms out in front. Its permanent support enables workers to accomplish their tasks more easily and efficiently.
Better present and promote HAPO's work
Changing the name of the "HAPO MS" exoskeleton to "HAPO FRONT" is a strategic decision for Ergosanté. The company wishes to strengthen its position in the passive exoskeleton market. The new name emphasizes the exoskeleton's core functionality. With a more evocative name, customers better understand the purpose of this physical assistance device (PAD).
With this new visual identity, Ergosanté hopes to continue offering a range of innovative solutions to improve the health and well-being of workers, while increasing their efficiency and productivity.
