In 2025, we have chosen to give a new impetus to our commitment to the planet by planting 9,500 trees in Madagascar.
But behind these figures lies a story, a conviction, and above all a desire: to contribute, on our own scale, to the regeneration of ecosystems that are unique in the world.
Madagascar, a jewel to be preserved
Madagascar is an island of a thousand riches, home to animal and plant species found nowhere else. Yet every day, deforestation weakens its soils, forests and biodiversity.
Planting here means more than restoring trees: it means giving nature a chance to regain its balance.
Carefully selected trees
Each young plant to be planted has been carefully selected:
- species adapted to the local climate and soil,
- a diversity that fosters life and biodiversity,
- impeccable quality to guarantee a high trade-in rate.
Planting will take place during the rainy season, to provide the trees with the best growing conditions.
Restore, protect, pass on
This program doesn't stop at trees. It also contributes to :
- Restoring fragile soils,
- Create refuges for flora and fauna,
- Encouraging sustainable farming practices with local communities,
- Building more resilient ecosystems in the face of climate challenges.
Planting is not compensation
We deeply believe that planting does not mean "erasing" our footprint, but acting to repair, protect and support.
It's a way of anchoring actions in the present that will have a positive impact for future generations.
And if this project exists, it's also thanks to you, our customers and partners, who support us and encourage us to take concrete action. Together, we're proving that another way is possible.